We recently posted with disappointment at the figures for Dredd 3D, but this article seems to have highlighted one of the reasons people who intended to see it, didn't.
Films which are released in 3D and have an option for 2D statistically add more to their box office through offering choice. Some people can't handle the 3D due to visual impairments, others steer clear due to the rising expense and some just prefer to watch 2D films. Dredd being available only in 3D with the visual experience of Slo-Mo and Mega City One may be enticing, but not enough to harvest an audience of mostly 18-34 year old males who would want to go and see this film together but have to weigh up the expense of a 3D film compared to other options.
Here's hoping the home video release makes an impact and this isn't the last we've seen of Dredd.
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